Profiles in Business: Melanie Spring of Sisarina
Recently, Melanie Spring (from Sisarina) was in San Francisco on her #brandtour. We met up one night and chatted- I am working on “rebooting” these interviews I’ve done over the years into something I could compile later. She graciously agreed to talk to me and share some of her wisdom. Joe: How did you business…
Popchips with Klout!
[Please read this first] Recently I got to participate in an innovative marketing campaign for Popchips that involved social media. Popchips partnered with a twitter metric website called Klout to offer influential Twitter users free samples. Their hope was to generate buzz by the recipients talking about the product and being able to send 5 friends the same sample box. …