Tag: marketing

• Profiles in Business: Melanie Spring of Sisarina

  

  Recently, Melanie Spring (from Sisarina) was in San Francisco on her #brandtour. We met up one night and chatted- I am working on “rebooting” these interviews I’ve done over the years into something I could compile later. She graciously agreed to talk to me and share some of her wisdom. Joe: How did you business…

  Joe Sterne

  February 13, 2013

  California, Networking, Photography, Profiles in Business, Profiles in Social Media, Social Media

  @unmarketing, accidental entrepreneur, apple, blogging, Business, facebook, Mac Mini, marketing, Melanie, profiles in social media, San Francisco, social media, Social media marketing, technology, tweetdeck, twitter

• Popchips with Klout!

  [Please read this first] Recently I got to participate in an innovative marketing campaign for Popchips that involved social media. Popchips partnered with a twitter metric website called Klout to offer influential Twitter users free samples. Their hope was to generate buzz by the recipients talking about the product and being able to send 5 friends the same sample box. …

  Joe Sterne

  October 25, 2010

  Social Media, Thoughts

  Business, food, Klout, Market, marketing, Online Communities, popchips, social media, Social network, twitter